Marketing Strategies for Small Business: Simple Ways of Taking Your Business Online

There are so many marketing strategies for small business out there these days that it’s enough to make you dizzy if you try to listen to every advertisement. The problem is that people who sell internet marketing systems are likely to be pushing something that doesn’t even work for them! No wonder it’s so easy to get overwhelmed with the technology of today.

But what if there was a way take just the “meat and potatoes” from the best of the marketing strategies for small business?

The purpose of this post is to try to simplify what you actually need to get started in taking your business online…

Why taking your business online?

The beauty of taking your business online… The beauty of taking your business online…

Because, now that the internet is a huge part of the average business, if you’re not taking your business online, you’re leaving a lot of money on the table! You’re apt to be left in the dust while your competitors ramp up past you with their own marketing communication strategy.

But no need to get overwhelmed just yet…

I’m here to give you those “meat and potatoes” for the best internet marketing strategies for small business…

… in actuality, you only need three things for taking your business online to where you can allow the system to do most of the “heavy lifting” for you.

There are basically only three marketing strategies for small business online…

1) Taking your business online with a capture page…

This is also called a “landing page” because it’s what your visitor who’s searching for your service will initially land on. The purpose of the capture page is to compel your visitor to want to enter their email address; hence, you’ve just “captured” them as a new lead.

The main thing you need to remember about the capture page is that it must promise something.

Look at it from your visitor’s point of view; what would compel you to want to enter your email address for more information? A good example of this is to promise something for free – like a free educational video for more information.

2) Taking your business online with a sales page…

Ideally, this is a video that your new lead will be introduced to immediately upon entering their email information. The beauty of this, of course, is that it’s all automated so your new lead will literally be listening to a sales presentation from “you” while you might be still sleeping!

3) Taking your business online with an auto-responder…

On average, most people will need to be approached seven times before making a decision to purchase.

SEVEN times? OMG!

Who on earth would want to be that much of a nag? Especially those small businesses such as network marketing deals where you get all the work and NO training on how to promote you deal. Developing a marketing strategy is so much easier if you only need do it once, and then let the system take over the bulk of the work for you.

The beauty of having an auto-responder is that you set it all up ahead of time with your own personal messages…

People tend to want to buy from those who they know, like and trust. And it’s your continuous flow of emails with your pictures and videos that help them get to know who you are, whereby giving them the chance to grow into a trusting “relationship” with you – even without ever having met you!

And that’s really all there is for in marketing strategies for small business online… except for the idea of a “funded proposal”…

If you haven’t heard of this term before, think of an internet marketing system that will automatically “sell itself” while you use this system for taking your business online. This is an idea adopted by millions of successful internet marketers because it costs money to market your business, and, without a funded proposal, it’s likely that your funds for the business will be exhausted before you start to make any substantial profits.

It’s no wonder that the funded proposal is now a household term among those using marketing strategies for small business online!

Small Business Problem Solving Is Easy With Crowdsourcing

What does a small business owner do when he or she has a special project to accomplish but not the time or knowledge to do it? The modern solution to solve this common problem is crowdsourcing. Stop wasting time and energy and turn, instead, to a quick fix that can improve sales and grow your company.

What is Crowdsourcing?

In a nutshell, crowdsourcing refers to using outside sources to accomplish a one-time project. According to the Merriam-Webster Dictionary, it is defined as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.” There’s a thin line between outsourcing and crowdsourcing with the biggest difference being that the latter almost always relies on the internet to find appropriate resources.

Crowdsourcing is a concept that can be applied to a division of labor, a way to supply funding for your business or provide answers to questions via polls or surveys. It can be performed by a single person or a whole group. Often crowdsourcers expect to be paid, but they can also volunteer to help your organization by simply filling out a survey, for example.

In order to find crowdsourcing resources, most small business owners turn to the internet. They may put out a call for proposals via social media or freelance work sites. LinkedIn is a great source for finding talented individuals or groups who are looking to take on extra work in their spare time.

A benefit of crowdsourcing is that you don’t have to have an already established relationship with the people who can accomplish your one-time tasks. This broadens your pool of human resources immensely while allowing you to find exactly the right person, or persons, for each job.

Grow Your Business with Crowdsourcing

As a small business owner, you know it’s necessary to wear many hats; in a single day you may have to take on the roles of human resources manager, accountant, marketing exec and even janitor! But let’s face it – most of us don’t have time to do it all and our talents could best be focused on doing the things that make money.

Another piece of small business advice? Crowdsourcing is a strategic advantage for your business; it allows you to expand, change, move forward and accomplish anything. Rather than taking on full- or part-time employees, you can simply pay a subcontractor for work on a single project, without having to worry about payroll taxes or benefits.

There are several ways the savvy entrepreneur can use crowdsourcing for growth. One way is to solicit feedback from a group of individuals who don’t have a vested interest in the outcome and are thus likely to give you honest feedback. This works well for testing new products or services or an online ordering procedure, for example. This group can also help you name a new offering or even come up with ideas for your business tagline.

Simply reaching out to your online contacts is one of the best online business networking tips. Use crowdsourcing to generate more sales leads for your company. LinkedIn is a good source of sales leads; all you have to do is ask your circle of contacts or members of your groups for help reaching your target market. LeadVine is another good website to use; it’s free, but you pay for referrals that result in finding qualified prospects.

Small businesses that already have a strong social media and online presence will find it easiest to use crowdsourcing for growth and sales leads. Start by increasing your online marketing efforts and expanding your circle of acquaintances. Then use crowdsourcing to your small business advantage!

Small Business Loans For Women

Small business loans for women involve a number of procedures. Firstly, they have to submit the loan application that seeks comprehensive information about the project. Specifically, the application form covers aspects like promoter’s background, particulars of the industrial concern, and particulars of the project (capacity, process, technical arrangements, management location, land and buildings, plant and machinery, raw materials, labor and schedule of implementation).

In addition, the loan application form seeks the cost of the project, means of financing, marketing and selling arrangements, profitability and cash flow and economic considerations. When the application is received, an officer of the recipient institution reviews it to ascertain whether it is complete for processing. If it is incomplete the borrower is asked to provide the required additional information. When the application is considered complete, the recipient institution prepares a ‘flash report’ which is essentially a summarization of the loan application, to be evaluated at the Senior Executive Meeting (SEM).

Once the SEM, on the basis of its evaluation of the flash report, decides that the project justifies a detailed appraisal, it nominates the lead financial institution. The factors taken into account for designating the lead institution are location of the project, prior experience of institutions in handling similar projects, and existing workload of the institutions.

The detailed appraisal of the project is done by the lead institution. The appraisal covers the marketing, technical, financial, managerial and economic aspects. The appraisal memorandum is normally prepared within two months after site inspection and placed before the SEM for a decision about approval of the project and determining the sharing arrangement among the institutions. Once a favorable decision is taken at the SEM forum and the sharing arrangement worked out, the case is referred to the Board of Directors of the lead financial institution. After the Board of Directors of the lead financial institution approves the proposal, a financial letter of sanction is issued to the borrower.

Importance of Social Media Marketing for Your Small Businesses

Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance of social media marketing for your small businesses.

Cost-effective: Social media marketing is a cost-effective marketing strategy for your small businesses. This is because it is free to open your business account in these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability to reach thousands or millions of targeted audience within a short time and with a less efforts.

Take a look at the number of the users:

  • Facebook has 1.15 billion users.
  • Active Twitter users are about 200 million.
  • LinkedIn users are about 238 million.

A platform to educate and empower online community: Social media marketing is a powerful tool in educating and empowering your online community. Here what you need to do is – share educational to informational posts as these reveals your brand personality to the community followers.

Direct interaction with customers: Social media marketing is a two-way communication tool, by which, small businesses can engage their customers by conducting polls or surveys or by responding to the queries. By this, the businesses can know about the targeted audiences – what they like/dislike about your products/services, what their needs and wants and so on. Accordingly, you can make necessary adjustments to provide quality customer service. This will build trust customers’ trust. They will feel your business is credible.

Generates leads/sales: Social media marketing plays a critical role in generating leads/sales for your small businesses. According to the report – 2012 State of Inbound Marketing – it has 100% higher leads to close rate than outbound marketing. However, do not get overwhelmed with this feature, because you will not get instant results. Here you need to put consistent efforts in implementing and maintaining the marketing campaign. Over a period of time, you will get the best results.

Social media marketing helps in branding: This is a good platform to build branding. It depends on you in deciding how to position your organization in the minds of the organization. Here what you need to do is – put consistent efforts on creating and posting valuable content over these sites. This will build reputation for your brand.

Business Exposure: Social media marketing is a boon to professional employers who are willing to connect with the other professional in the same industry. This helps in building comprehensive network as well as you can gain referrals.

Social media site usage has grown manifold over the past few years. Therefore, it is an effective platform to promote your business.